Operation Smile Rebrand
During our Intermediate Visual Communication Design 1 Course, we were tasked in the beginning of the semester to pick a Non-Profit and redesign their brand. We started first with the mark and the typeface. Once this was established we moved on to creating mockups of other elements the brand would need. We then finished the semester by creating and printing a Brand Identity Design Guide.
For my project, I chose to rebrand the Non-Profit Operation Smile. This Non-Profit travels to other countries to perform dental/ reconstructive surgeries on children. I wanted to create a mark that was friendlier, and catered more towards the children. The mark itself includes 3 different elements: a depiction of a smile, the appearance of toothpaste, and an adult embracing a child.
Process
The first step in the process was to gather some Best Practice from pre-existing companies and create some initial sketches based on what I found was and wasn’t working for them.
After the first step I began refining my sketches and once I found one that was working I began focusing on that iteration and refining it until I landed on the final brand mark. Once I had my final brand mark I established the Brand Guidelines with their typography, color pallet, and mockups of the branding in use. All of this can be found without the Brand Identity Guide above.
