This project was completed as a group with Levi Gaidos and Alex Horton. We were tasked to create a mockup of an app concept. We came up with the idea of Touro, and app where users, whether local to the area or visitors, can follow “tours” on the app to discover more around the area and earn rewards. The user is able to decide how long they want the tour to last and pick their interests for the stops. Different interests could include coffee shops, bars, arcades, etc.. The more stops the user visits, the more they earn in rewards, which is digital gift cards the user can use on future visits.
We created our wireframes in Figma and also created User Journey Maps, Personas, and Click Tests. All group members worked together to complete all parts of the project.
Research
Personas
Ecosystem Mapping and User Definition
User Journey Map
